Privacy Policy

Gentle Wonder Baby

Last updated: 14/09/2026

At Gentle Wonder Baby, I respect your privacy and am committed to protecting your personal information.

This Privacy Policy explains what personal information I collect, why I collect it, how I use it, how I keep it secure and your rights in relation to your information.

This policy applies when you visit my website, contact me, enquire about my services, sign up to receive information from me, or work with me as a client.

1. Who I am

Gentle Wonder Baby is the trading name of Hannah Lye, a self-employed Antenatal Educator, Hypnobirthing Teacher and Postnatal Doula providing pregnancy, birth and postnatal support in Bromley, South East London and surrounding Kent areas.

For the purposes of UK data protection law, I am the data controller of the personal information I collect and use in connection with my website and services.

Email: hello@gentlewonderbaby.co.uk

My postal address is available on request.

2. What personal information I collect

The information I collect depends on how you interact with me and the services you use.

Information you provide when making an enquiry

When you contact me through my website, email or another method, I may collect:

·        your name;

·        email address;

·        telephone number, if you provide it;

·        information about the service you are interested in;

·        the contents of your enquiry; and

·        any other information you choose to provide.

Information provided when you become a client

If you book an antenatal, hypnobirthing or postnatal doula service, I may collect information needed to provide that service, such as:

·        your name and contact details;

·        appointment and booking information;

·        your preferences and support needs; and

·        information you choose to share with me about your pregnancy, birth or postnatal circumstances.

Health and sensitive information

Because of the nature of my services, you may choose to share information about your health, pregnancy, previous birth experiences, physical or mental wellbeing, or other sensitive circumstances.

Some information concerning health is classed as special category data under UK data protection law and is subject to additional protection.

I will only collect and use health or other special-category information where it is necessary and where I have an appropriate legal basis and condition for doing so.

I will aim to collect only information that is relevant and necessary to provide appropriate support.

Please avoid providing detailed medical information through a general website enquiry form unless it is necessary for your enquiry.

Information collected automatically

When you visit my website, certain technical information may be collected automatically by Squarespace and, where you have given consent, Google Analytics.

This may include:

·        IP address;

·        browser and device information;

·        pages visited;

·        approximate location;

·        information about how you navigate and use the website; and

·        information about how you arrived at the website.

For more information, please see my Cookie Policy.

3. How I use your personal information

I may use your personal information to:

·        respond to enquiries and requests for information;

·        communicate with you about my services;

·        arrange and manage appointments;

·        provide antenatal education, hypnobirthing and postnatal doula support;

·        understand your preferences and support needs;

·        manage client relationships;

·        maintain appropriate business records;

·        improve my website and services;

·        send marketing communications where you have given the appropriate consent;

·        respond to questions or complaints;

·        comply with legal and regulatory obligations; and

·        protect the safety, rights and interests of you, myself and others where appropriate.

I will not use your personal information for purposes that are incompatible with those described in this Privacy Policy without explaining this to you where required by law.

4. Lawful bases for using your information

UK data protection law requires me to have a lawful basis for processing personal information.

Depending on the circumstances, I may rely on the following lawful bases:

Contract

Where you become a client, I may need to use your information to take steps at your request before entering into an agreement with you or to provide the services you have booked.

Legitimate interests

I may use personal information where this is necessary for my legitimate business interests, provided that these interests are not overridden by your rights and interests.

This may include responding to enquiries, managing client relationships, maintaining business records and improving my services.

Legal obligation

I may process information where this is necessary for me to comply with a legal or regulatory obligation.

Consent

In some circumstances I will ask for your consent to use your information.

This may include sending certain marketing emails or using non-essential cookies and analytics technologies.

Where I rely on consent, you can withdraw it at any time.

Withdrawing consent does not affect the lawfulness of any processing that took place before you withdrew your consent.

5. Marketing communications

I may send occasional marketing emails about Gentle Wonder Baby, including information about antenatal courses, hypnobirthing classes, postnatal doula support, new services, events or other relevant information.

Where consent is required, I will only send marketing emails to people who have actively opted in to receive them.

Marketing consent will be separate from any other consent you provide, such as agreeing to these Privacy Policy terms or submitting an enquiry.

Every marketing email will provide an easy way to unsubscribe.

You can withdraw your marketing consent at any time by using the unsubscribe link in a marketing email or by contacting me at hello@gentlewonderbaby.co.uk.

I will keep appropriate records of marketing consent, including when and how consent was provided.

6. Health and special-category information

If you choose to share health information or other special-category information with me, I will treat it with additional care.

I will only process this information where there is an appropriate legal basis under Article 6 of the UK GDPR and an applicable condition under Article 9.

I will only request or retain information that is reasonably necessary for the relevant purpose and will take appropriate steps to keep it secure.

My services are educational and supportive in nature and are not a substitute for medical care. I do not use your information to make medical diagnoses or automated decisions about your health.

7. Where your information is stored

Information submitted through my website contact forms is processed through Squarespace.

I may also store relevant contact and client information securely using Google Workspace, including services such as Gmail and Google Drive where appropriate.

I take reasonable steps to ensure that information stored through these services is appropriately protected.

I will only retain information for as long as it is reasonably necessary for the purposes described in this Privacy Policy and for any legal or regulatory requirements that apply.

8. Who I share your information with

I will keep your personal information confidential and will only share it where there is a legitimate reason to do so.

Depending on the circumstances, your information may be processed by:

·        Squarespace, which hosts my website and provides website functionality and contact forms;

·        Google Workspace, which I use for business email and, where appropriate, secure storage of information;

·        Google Analytics, where you have consented to analytics cookies;

·        professional or technical service providers who help me operate my business, where necessary; and

·        HMRC, government bodies, regulators or other authorities where I am legally required to provide information.

I do not sell your personal information.

I will not share your personal or health information with healthcare professionals, family members or other third parties simply because they ask for it.

Where information needs to be shared, I will normally discuss this with you first unless there is a legal reason why I cannot do so.

9. International transfers

Some of the technology providers I use may process or store personal information outside the UK.

Where personal information is transferred outside the UK, I will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.

The privacy information provided by the relevant third-party services may contain further information about their international data processing arrangements.

10. How long I keep your information

I will only keep personal information for as long as it is reasonably necessary for the purposes for which it was collected.

The length of time will depend on the type of information and why I need it.

For example:

·        enquiry information will normally be retained for as long as necessary to deal with your enquiry and for a reasonable period afterwards;

·        marketing information will be retained while you remain subscribed to my marketing communications, or until you withdraw your consent, subject to any information I need to retain to record your previous consent or opt-out;

·        client information will normally be retained for as long as necessary to provide the service and for an appropriate period afterwards; and

·        financial and accounting records will be retained for the period required by applicable tax and accounting requirements.

I will periodically review the personal information I hold and securely delete information that I no longer have a legitimate reason to retain.

11. How I keep your information secure

I take reasonable and appropriate steps to protect your personal information from loss, misuse, unauthorised access, alteration or disclosure.

These measures include appropriate password protection, secure devices and accounts, and limiting access to personal information to people or services that need it for legitimate purposes.

I use established services such as Squarespace and Google Workspace to help provide secure website, email and storage services.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

12. Cookies and analytics

My website uses cookies and similar technologies.

Some cookies are necessary for the website to function. Other cookies, including analytics cookies, are non-essential.

I use Google Analytics to understand how visitors use my website.

Non-essential analytics technologies will only be used where the required consent has been provided.

For full information about the cookies and similar technologies used on my website and how you can manage your preferences, please see my Cookie Policy.

13. Your data protection rights

Depending on the circumstances, UK data protection law gives you rights in relation to your personal information.

These may include the right to:

·        Access the personal information I hold about you;

·        Rectification of inaccurate or incomplete information;

·        Erasure of your information in certain circumstances;

·        Restriction of processing in certain circumstances;

·        Object to certain types of processing, including processing based on legitimate interests;

·        Data portability in certain circumstances; and

·        Withdraw consent where I rely on consent as my lawful basis.

These rights are subject to certain exceptions and may not apply in every circumstance.

To exercise your rights, please contact me using the details below.

14. Contacting me about your personal information

If you have questions about this Privacy Policy or would like to exercise your data protection rights, please contact:

Hannah Lye
Gentle Wonder Baby
Email: hello@gentlewonderbaby.co.uk

Please provide enough information for me to identify you and understand your request.

I will respond to requests in accordance with applicable data protection law.

15. Complaints

If you have concerns about the way I have handled your personal information, I would encourage you to contact me first so that I have the opportunity to address your concerns.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

You can find information about making a complaint on the ICO website.

16. Third-party websites

My website may contain links to websites operated by third parties.

If you follow a link to another website, that website will have its own privacy policy and terms. I am not responsible for the privacy practices or content of third-party websites.

I recommend reading the privacy information of any third-party website before providing it with personal information.

17. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to my services, the information I collect, the technology I use or applicable data protection requirements.

The latest version will always be published on this page.

Last updated: 14/09/2026